The product partner behind category-defining health & wellness companies
We design, build, and operate health & wellness products — from day one through scale.
For over a decade, Interactive Labs has partnered with founders and leadership teams to own the entire product stack: design, engineering, live operations, and long-term evolution. We don’t hand off work — we stay and build alongside you.
We’ve worked end-to-end with companies across fitness, nutrition, longevity, wearables, and digital health.
What makes us different
Most teams come to us after realizing that execution breaks down at scale — not because of talent, but because ownership is fragmented across vendors, contractors, and short-term hires.
Long-term product ownership
We stay for years, not months. Several partners have worked with us continuously for 5+ years.
Full-stack responsibility
We stay for years, not months. Several partners have worked with us continuously for 5+ years.
Built from day one to scale
We stay for years, not months. Several partners have worked with us continuously for 5+ years.
Aligned incentives
We stay for years, not months. Several partners have worked with us continuously for 5+ years.
A few examples
fiton
Health & Fitness
fiton
#1
in Health & Fitness on US app store
5.0
in Health & Fitness on US app store
Day-one partner and long-term owner of the entire platform: iOS, Android, Apple TV, Google TV, web, backend, AI integrations, and live operations. The product has been repeatedly featured by Apple and scaled to millions of users.
Apeiron.life
Health & Fitness
Apeiron.life
Design, engineering, product execution, and live operations since inception — partnering closely with leadership over a multi-year build and scale journey.
ANYQUESTION/WHOOP
Health & Fitness
ANYQUESTION/WHOOP
Early investor and full-stack product team prior to acquisition by Whoop, delivering native mobile apps and backend systems before the company scaled internally.
Who we work best with
Great fit
Health & wellness companies building core product platforms
Founders and product leaders looking for a true long-term partner
Teams that value quality, velocity, and operational maturity
Not a fit
One-off feature builds
Short-term staff augmentation
“Quick fix” or rescue-only engagements
Let’s talk
If you’re building or scaling a health & wellness product and want to compare notes on product strategy, team structure, or execution risks, we’re happy to chat.